For Costco vice president of food safety Craig Wilson, there is always one thing at the top of his mind when handling a complex recall situation.
“Member safety is our top priority here at Costco,” said Mr. Wilson. “That’s why we get in touch with members as quickly as possible about recalled items.”
Rapid customer notification is one of many reasons why major big box retailers, grocery stores, and chain restaurants nationwide use GroupCast’s mass notification system in urgent customer communication situations.
GroupCast’s web-based notification platform is designed to send important messages via voice, text, e-mail, and social media. Besides delivering product recall notifications, the GroupCast system has been used to send severe weather alerts, medical appointment reminders, emergency alerts, and other types of notifications.
In 2014 alone, GroupCast has sent millions of recall notifications.
“Our platform is able to send millions of messages at a moment’s notice, and our patented technology helps maximize message distribution and delivery, even in the most rural of areas,” said Paul Langhorst, co-founder of GroupCast. “The message broadcasting infrastructure we’ve built is designed to help companies, schools, and government agencies communicate with mass numbers of people at once.”
Notifying consumers about recalls is a complex job that keeps Mr. Wilson and his counterparts at other major retailers very busy. In recent years, industry observers have watched the number of food, drug, and consumer product recalls rise thanks to increased scrutiny from government watchdogs and product manufacturers erring on the side of caution.
According to data from the Food and Drug Administration and the Consumer Product Safety Commission, 30.7 million units of food products and 38.5 million units of consumer products were recalled in 2013 alone. A significant number of drug, pharmaceutical, and children's product recalls were also seen in 2013. And in 2014, several high-profile recalls have affected consumers from coast to coast.
“We’re seeing more and more organizations coming to us for help with recalls,” said Mr. Langhorst. “Companies respect our technology, our rich set of product features, and our round-the-clock U.S. based customer service.”
GroupCast is one of the nation’s leading providers of mass notification systems, automated phone survey solutions, and interactive voice response applications, and anonymous reporting solutions. The firm serves thousands of corporate and nonprofit organizations across every U.S. state with its web-based notification platform and suite of mobile apps. For more information on GroupCast, visit www.groupcast.com.